Mobile banking? If in 10 years the millennials become more than 75% of the workforce.

Mobile banking? If in 10 years the millennials become more than 75% of the workforce.

Mobile banking? If in 10 years the millennials become more than 75% of the workforce.

 

Ominicanality or focus on mobile banking? If a financial entity does not offer what the client wants, then it will look for what it needs in another entity until it finds what it wants.

If today the clients of the entities appreciate the convenience of making transactions through the internet on a personal computer; Doing it anywhere from your smartphone or adding new services would be even better. The analysis of the needs of each client segment is key to offer what you need and to encourage each contact between the entity and the client, to be an experience that motivates the recall and generates a link that is cultivated over time.

Relevance of millennials and their approach to banking Appreciation for their time and customer experience means that millennials' relationship with financial institutions may need a new perspective; They are generally related through the applications of smartphones, they are not very interested in going to the financial offices to be taken care of, nor to receive a shower of offers for products and services.

If in 10 years the millennials become more than 75% of the workforce, it is possible to think that the changes that are taking place will continue with more force, and that once again the company that best suits them will survive.

Various studies suggest that the use of mobile devices depends on the age and lifestyle of each customer segment. It was also identified that the frequency depends on the client's need to make transactions or inquiries and their acceptance of the use of technology to do so; that is, who knows how to use it and is confident. In time, the discussion around omnichannel will be more focused on the variants of use; It is another change in the evolution of the customer experience in the financial sector and other sectors such as mass consumption.