NPS indicator or Net Promoter Score is a metric to measure customer satisfaction.
NPS indicator or Net Promoter Score is a metric to measure customer satisfaction.
In an ideal world, every company hopes to build legions of loyal and satisfied customers, who will not only provide them with new business, but will also enthusiastically promote their company to friends and family.
In this situation, the NPS indicator is one of its main allies. Word-of-mouth and positive customer recommendations have numerous benefits for a business, particularly one in the process of establishing loyalty.
They help broaden a company's customer base, attract new potential customers, and reach demographic information that the company may not have thought of targeting or may not be targeting with its current marketing strategy.
Without a doubt, you've heard of the well-dressed statistic that 83% of consumers are prepared to rely on recommendations from family and friends when making purchase decisions, making public the most reliable method of advertising, according to Nielsen
How many times have you acted on a recommendation when deciding where to eat, which new cafe to visit or which plumber to hire - or avoid a business or service based on someone else's negative experience?
Given the huge amount of options we face when it comes to buying goods and services, a solid recommendation can make a big difference.
However, if you are thinking of "the likelihood that customers will recommend my company to others" as an indescribable quality that cannot be directly measured or influenced, the good news is that this is possible.
There is a metric to measure this and it is called Net Promoter Score or NPS indicator.
What is the NPS Indicator? The NPS indicator or Net Promoter Score is a metric to measure customer satisfaction, which calculates the probability of a customer recommending a company to a friend or family member.
The calculation of the promoter's net score starts by asking customers to answer a single direct question.
On a scale of 0 to 10, how likely are you to recommend [business name] to a friend?
Without a doubt, remember that you asked exactly that question in some research after using a service or buying from a retailer.
Now you know what it is.
