Importance of design: user interaction with the digital payment method.
Importance of design: user interaction with the digital payment method.
The importance of simple things
In a digital payment method, not completing the transaction with ease and confidence can motivate the client to decide to use other available means and leave this aside, or look for a better one in the market.
The environment offered by the digital payment method should generate, through its use, the confidence that motivates the user to continue using this means, and the satisfaction that motivates him to recommend it.
The ease and confidence of the user with the digital payment method is mainly generated in the design of the interaction.
The most important components that enable this environment are the following: access to the digital payment application, the design of the navigation flow in the digital application, the design of the consultation aids available during navigation, the visualization of graphics and texts that facilitate the navigation of the user, and the products promoted in the ongoing campaigns. In a study conducted by Google, the principles of user experience with mobile applications and the criteria that should govern the design of them are raised.
Best practice and principles are as follows:
1. Adoption.
Welcome screen, suggestions and incorporation of customers. It is a short space to generate user interest, it includes online help.
Main screen and navigation; Navigation should be simple, clear and logical, with a focus on the most important actions with their respective contents.
Registration; login and permissions. Information for secure access.
Use; Search. Quick and easy search to meet the need.
2. Product and service
The product screen is key to the purchase decision; You must allow a quick transaction, save the data and comment on the product and the experience.
Activity on different offline devices.
Transparent access to the user's personal environment from any device for any transaction.
3. Transactiona.
Offer maximum comfort. Finding what is needed, going to the checkout to pay and confirming the transaction easily, is the convenience and comfort expected by the user.
4. Recurrence.
Account status.
Administration of personal data and report of purchase activities over time.
Discounts and promotions.
Discount options and points that motivate fidelity through appreciated benefits.
Content and design. Continuous improvement of page navigation and new functions.
Extensions Complementary contents of the main application to provide complementary information about products.
Notifications Messages that notify users of events and new products.They are customized according to the user's profile and preferences.